Numbers made human.
modern, RELIABLE
accounting that helps
you sleep at night.
Jargon-free finance support for founders and growing teams, delivering clean books, on-time filings, and monthly insights you can actually act on.
Who we help
We partner with ambitious SMEs and busy sole traders who want clarity, not complexity.
- Wholesalers & distributors: Clear margin visibility, stronger cash-flow control, and improved processes and reporting.
- Start-ups and scale-ups: Fractional finance support to help you grow with confidence.
- E-commerce brands: Clean multi-channel data, fees, and stock handled properly so decisions are based on real numbers.
- Sole traders and professionals: Clear profit and loss and cash-flow insight, without the jargon.
- Local service businesses: Simple, repeatable finance processes that just work.
- Non-digital businesses going digital: A gentle transition from paper records to Making Tax Digital-ready software.
Who we help
We partner with ambitious SMEs and
busy sole traders who want clarity, not complexity.
- Wholesalers & distributors: Clear margin visibility, stronger cash-flow control, and improved processes and reporting.
- Start-ups and scale-ups: Fractional finance support to help you grow with confidence.
- E-commerce brands: Clean multi-channel data, fees, and stock handled properly so decisions are based on real numbers.
- Sole traders and professionals: Clear profit and loss and cash-flow insight, without the jargon.
- Local service businesses: Simple, repeatable finance processes that just work.
- Non-digital businesses going digital: A gentle transition from paper records to Making Tax Digital-ready software.
01
Friendly, plain-English advice with learning built in
02
Quarterly check-ins that keep you ahead, not just at year-end
03
How it works

Discovery call
We dig into your goals, challenges, current setup, and deadlines, so we know exactly how to help.

Onboarding & tidy‑up
Set up your accounts, software, and compliance correctly, and clean up any messy books.

90‑day plan
Define deliverables, cadence and quick wins to get your finances working for you fast.

Run & review
Monthly bookkeeping, statutory returns, and quarterly check-ins that make your numbers simple and actionable.

Year‑end & beyond
Filings done on time, continuous improvements, and forward-looking insights to fuel growth.
Discovery call
We dig into your goals, challenges, current setup, and deadlines, so we know exactly how to help.
Onboarding & tidy‑up
Set up your accounts, software, and compliance correctly and clean up any messy books.
90‑day plan
Define deliverables, cadence, and quick wins to get your finances working for you fast.
Run & review
Monthly bookkeeping, statutory returns, and quarterly check-ins that make your numbers simple and actionable.
Year‑end & beyond
Filings done on time, continuous improvements, and forward-looking insights to fuel growth.
Our Services
LEARN MORE →
Bookkeeping
Reliable, reconciled records prepared on modern software.
VAT Returns
Accurate, on‑time VAT submissions with review to avoid surprises.
Management Accounts
Monthly/quarterly insight so you act early, not after year‑end.
Year‑End Accounts
Stress‑free statutory accounts, Companies House and HMRC sorted.
E‑commerce Accounting
Accurate books for your online store (Amazon, eBay, Shopify etc.) fees, payouts, COGS, and stock all handled properly.
Accounting Software Support
Xero setup, migration and training that sticks.
Accounts Payable & Receivable Reconciliations
Clear tracking of money in and out so cash flow never holds back your growth.
Review of Accounting Controls & Processes
Streamline processes, strengthen controls, and reduce risk freeing time to focus on growth.
Fractional Financial Controller Services
Support to build your in-house finance team, clean up historical accounts, handle audits, introduce processes, and provide training all driving smarter, scalable finance operations.
Cash Flow & Growth Forecasting
Forecast cash and business performance, so you can invest, scale, and grow with certainty
Payroll
Accurate, hassle-free payroll that keeps your team happy and your business compliant.
ERP & Accounting Software Implementation
Seamless implementation or migration of accounting systems and ERP removing manual processes and powering growth with better data.
Why choose Jerri Chaplin Finance Co

Partnership not provider, we teach as we go.

Quarterly check‑ins as standard.

E‑commerce & wholesale know‑how.

Plain‑English, no Jargon.

Compliance‑first, above‑board processes.

Flexible digital adoption from paper → cloud.
Partnership not provider, we teach as we go.
Quarterly check‑ins as standard.
E‑commerce & wholesale know‑how.
Plain‑English, no jargon.
Compliance‑first, above‑board processes.
Flexible digital adoption from paper → cloud.
Compliance & accreditations
Trading under a full ICB licence (ICB Practice Licence Number 24785), we follow professional practice standards with documented workflows for reconciliations, VAT, year-end, and data protection. Making Tax Digital processes are built in, and all work is subject to regular quality checks and strict security.
Ready to feel in control of your numbers?
Book a free 20‑minute discovery call. We’ll map your next steps and deadlines.
We’ll be clear on scope and pricing, and we’ll never push services you don’t need.
Results & Reassurance

E‑commerce brand
E‑commerce brand Management accounts flagged a gross‑margin dip in week 6; pricing adjusted; profits recovered within a quarter.

Local Salon
Moved from paper to Xero; VAT submitted early; owner reviews cash every Friday in 10 minutes.

Regional wholesaler
Supplier terms renegotiated from insight; cash conversion improved by 19% in 6 months.
Stay ahead of filings
Areas we cover
Based in South London, we work with clients across London and the surrounding areas and serve businesses UK-wide remotely.
Popular questions:
Do I need a bookkeeper if I already have an accountant?
Bookkeepers handle daily records; accountants handle filings and strategy. Together, you get full clarity.
Can you help with Making Tax Digital?
Yes, our processes are fully MTD-ready.
What software do you support?
Xero is our preferred accounting software but we can work with any accounting software and any e-commerce integrations that are working for you.
How are your services priced?
Flexible, transparent pricing based on your needs no hidden fees.
What are quarterly check‑ins?
A proactive review every three months to explain your numbers and spot opportunities early.
What are Fractional Financial Controller services?
Part-time senior finance support: clean up historical accounts, handle audits, streamline processes, train and hire your team, and give actionable insights to grow your business.
How will your services help me make better decisions?
We turn your numbers into simple, actionable insights.
Can I scale services as my business grows?
Flexible, transparent pricing based on your needs no hidden fees.